Introduction In modern fast-paced business world, staying ahead of the competition is crucial. Competitive analysis has always been a key strategy for achieving a competitive advantage, but the emergence of Artificial Intelligence (AI) has transformed this process. Tools driven by AI are reshaping how companies collect, process, and utilize inform

Introduction Social media marketing is evolving dramatically in recent years, shaped by shifts in technology, consumer actions, and business needs. A major transformation in the advertising sphere is the rise of AI technologies. AI’s capability to revolutionize social media marketing is capturing the focus of businesses and marketers worldwide. B